Moroccanoil was created by entrepreneur Carmen Tal after her first encounter with argan oil in Israel. Inspired by her experience, she felt the oil was natures gift to haircare and set about out on a mission to create a hair treatment range that would leave hair naturally radiant and smooth with every use. Now more than 10 years later, the unique and innovative oil-infused Moroccanoil range is the number one player in the world of hair oil.